Advertising in India - 1825 Words

Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated value of es13, 200-crore has made jaws drop and set eyeballs gazing with some astonishing pieces of work that it has given in the recent past. The creative minds that the Indian advertising industry incorporates have come up with some†¦show more content†¦That amounts to a business of `150 cores approximately. Rajiv Singh, general manager of LGAds admits LG is the only client he services, but expects non-LG businesses to contribute 10-15% of their overall billing in the next one year. The agency’s total media spending is `500 crore, out of which around `250 crore is on account of advertising, which is billed to Rediffusion DYR. Globally, LGAds is operational at different levels in various countries. They still retain DYR as their global agency, with WPP Group. The arrangement also extends to India. But as Singh says, eventually the company might shift the entire vertical of products to the ‘in-house’ agency. â€Å"We will work as a full blown ad agency, with more clients.† Car-maker Hyundai Motors launched its global creative agency, Inn Ocean, in India in 2005 and operates out of twenty-two markets. â€Å"The realisation that advertising, marketing and brand communication is a critical resource that needs to stay guarded within the company is where the genesis of forming its own agency comes form,† says Vivek Srivastav, joint managing director of Inn Ocean. Inn Ocean has billings worth `150 crore for Hyundai and it has mid-sized clients like KEI, Honeywell (home securities) and Fena detergent, among others. Samsung’s in-house agency Cheil Worldwide has been a success story globally as it has grown as a full-blown conventional agency with diverse clients apart from Samsung. In India, the company has parked accountsShow MoreRelatedRural Advertising in India2637 Words   |  11 PagesRURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India, China, etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. â€Å"Go rural and be rural† seems to be the guiding principle of marketing. In this context, companies are diversifiedRead MoreFinancial Advertising in India1868 Words   |  8 PagesINSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insuranceRead MoreFinancial Advertising in India1857 Words   |  8 PagesINSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insuranceRead MoreThe Ban of Tobacco Advertising in India757 Words   |  3 PagesGovernment Of India (GOI) announces a bill about banning Tobacco companies from advertising their product and sponsoring sport and cultural events. The bill mission is to reduce consumption of tobacco products. This paper is based on information provided by the case study and is divided into four section. The first section summarizes arguments in favor of the ban on tobacco advertising in India. The second section summarizes arguments in opposition of the ban on tobacco advertising in Indian. TheRead MoreImpact of Social Advertising in India1852 Words   |  8 PagesIMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja, [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically offline dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily socialRead MoreIndia s Tobacco Advertising Ban1018 Words   |  5 PagesIndia s Tobacco Advertising Ban The World Health Organization (WHO) reports that worldwide, five million tobacco users die annually and estimates that one million Indians die each year prematurely from tobacco use (2015). As late at 2009, India was â€Å"the world’s second-largest consumer and third-largest producer of tobacco† (Economist, 2009, p. 5). In an attempt to reduce consumption, India introduced its first adverting ban on tobacco in 1990, followed in 2003 by the Cigarettes and Other TobaccoRead MoreIndia s Ban On Tobacco Advertising849 Words   |  4 PagesIndia in 2001 proposed a ban on tobacco advertisement in an effort to curb tobacco use with adolescents. It was met with sharp criticism from the tobacco industry. However, some saw it as a great move by the government in looking after the welfare of its citizens. I hope to explore in the essay each side’s voice as well as deal with the myriad of issues the government faced upon the bans proposal. Lastly I will give my opinion on w hat position the government should take. One the main arguments forRead MoreTop Ten Advertising Agency in India11316 Words   |  46 PagesLiberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market, cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand, advertising can be perceived as a means to sell a product or a service which can improve by competition. Today, advertising is booming. With the growingRead MoreIndia s Premier Digital Advertising Company Essay3261 Words   |  14 PagesAdGlobal360 is India s Premier Digital Advertising Company serving more than 400 clients, from different parts of the world, in diverse business verticals like Financial Services, Real Estate, Retail, Education and others. We are a full service Online Marketing company with expertise on all the disciplines, like, high-performing landing pages, Google business listing, running PPC campaigns, SEO, SMO, Email Marketing, Online Reputation Management etc. We started operations in June 2009 in India. Our innovativeRead MoreThe Government Of India ( Goi ) Proposed Ban On Tobacco Advertising947 Words   |  4 Pages1. The Government of India (GOI) proposed ban on tobacco advertising was not unusual keeping in view the international precedents. Countries like France, Finland, and Norway had already imposed similar bans. An example is Belgium whose Supreme Cour t (of Appeal in 1981, gave its ruling that a ban on tobacco advertising was not unconstitutional. In a case which started in 1991 and ended in 1997, RJ Reynolds Tobacco Company, marketer of Camel cigarettes, was forced to withdraw its mascot, Joe Carmel

Did the Wizard Merlin Really Exist

The 12th-century cleric Geoffrey of Monmouth provides us with our earliest information on Merlin. Geoffrey of Monmouth wrote about the early history of Britain in Historia Regum Britanniae (the History of the Kings of Britain) and Vita Merlini (Merlins Life), which was adapted from Celtic mythology. Being mythology-based, Merlins Life is not enough to say Merlin ever lived. To determine when Merlin may have lived, one way would be to date King Arthur, the legendary king with whom Merlin is associated. Geoffrey Ashe, a historian, and co-founder and secretary of the Camelot Research Committee wrote about Geoffrey of Monmouth and the Arthurian legend. Ashe says Geoffrey of Monmouth connects Arthur with the tail end of the Roman Empire, in the late 5th century A.D.: Arthur went over to Gaul, the country now called France, which was still in the grip of the Western Roman Empire, if rather shakily. This is one of the clues, of course, to when Geoffrey [of Monmouth] thinks all this is happening, because the Western Roman Empire ended in 476, so, presumably, hes somewhere in the 5th Century. Arthur conquered the Romans, or defeated them at least, and took over a goodly part of Gaul....- from (www.britannia.com/history/arthur2.html) Basic Arthur, by Geoffrey Ashe The 1st Use of the Name Artorius (Arthur) The name of King Arthur in Latin is Artorius. The following is a further attempt to date and identify King Arthur that places Arthur earlier in time than the end of the Roman Empire, and suggests the name Arthur may have been used as an honorary title rather than a personal name. 184 - Lucius Artorius Castus, commander of a detachment of Sarmatian conscripts stationed in Britain, led his troops to Gaul to quell a rebellion. This is the first appearance of the name, Artorius, in history and some believe that this Roman military man is the original, or basis, for the Arthurian legend. The theory says that Castus exploits in Gaul, at the head of a contingent of mounted troops, are the basis for later, similar traditions about King Arthur, and, further, that the name Artorius became a title, or honorific, which was ascribed to a famous warrior in the fifth century. Does King Arthur Belong to the Middle Ages? Certainly, the legend of King Arthurs court started in the Middle Ages  but the putative figures on which the legends are based, appear to come from before the Fall of Rome. In the shadows between Classical Antiquity and the Dark Ages lived prophets and warlords, druids and Christians, Roman Christians and the outlawed Pelagians, in an area sometimes referred to as Sub-Roman Britain, a pejorative label suggesting that the native British elements were less advanced than their Roman counterparts. It was a time of civil war and plague -- which helps explain the lack of contemporary information. Geoffrey Ashe says: In dark age Britain we have to recognize various adverse factor, such as the loss and destruction of manuscripts by invading armies; the character of the early material, oral rather than written; the decline of learning and even literacy among the Welsh monks who might have kept reliable records. The whole period is plunged in obscurity from the same causes. People who were certainly real and important are no better attested. Since we dont have the necessary fifth and sixth-century records, its impossible to say absolutely that Merlin did or did not exist. Legendary Roots - Possible Merlins Transformation of Celtic Mythology in Arthurian Legend There may have been  a real Merlin, such as the one Nikolai Tolstoy describes in  Quest for Merlin: ...Merlin was indeed an historical figure, living in what are now the lowlands of Scotland at the end of the sixth century A.D...an authentic prophet, most likely a druid surviving in a pagan enclave of the north.The Merlin prototype may have been a Celtic druid named Lailoken who gained second sight after he went mad and escaped society to live in the forest.A poem from A.D. 600 describes a Welsh prophet named Myrddin. Nennius The  9th-century  monk Nennius, described as inventive in his history writing, wrote about Merlin, a fatherless Ambrosius, and  prophecies. Despite Nennius lack of reliability, he is a source for us today because Nennius used  fifth-century  sources that are no longer extant. Math, the Son of Mathonwy In  Math, the Son of Mathonwy, from the classic collection of Welsh tales known as the  Mabinogion, Gwydion, a  bard, and magician, performs love spells and uses cunning to protect and help an infant boy. While some see this Gwydion trickster as Arthur, others see in  him Merlin. Passages From Nennius History Sections on Vortigern include the following prophecy referred to in Part I of the  Merlin  television mini-series: You must find a child born without a father, put him to death, and sprinkle with his blood the ground on which the citadel is to be built, or you will never accomplish your purpose. The child was Ambrose. ORB Sub-Roman Britain: An Introduction Following barbarian raids, troop withdrawals from Britain ordered by Magnus Maximus in A.D. 383, Stilicho in 402, and  Constantine III  in 407, the Roman administration elected three tyrants: Marcus, Gratian, and Constantine. However, we have little information from the actual time period--three dates and the writing of Gildas and  St. Patrick, who rarely writes about Britain. Gildas In A.D. 540, Gildas wrote  De Excidio Britanniae  (The Ruin of Britain) which includes  a historical  explanation. This sites translated passages mention Vortigern and Ambrosius Aurelianus. Geoffrey of Monmouth In 1138, combining Nennius history and Welsh tradition about a bard named Myrddin, Geoffrey of Monmouth completed his  Historia Regum Britanniae, which traces the British kings to the great-grandson of Aeneas, Trojan hero and legendary founder of Rome.In about A.D. 1150, Geoffrey also wrote a  Vita Merlini. Apparently worried that the Anglo-Norman audience would take offense at the similarity between the name  Merdinus  and  merde, Geoffrey changed the prophets name. Geoffreys Merlin helps Uther Pendragon and moves the stones to Stonehenge from Ireland. Geoffrey also wrote a  Prophecies of Merlin  which he later incorporated into his  History.

Romantic Composer Presentation on Peter Tchaikovsky Free Essay Example, 2000 words

Tchaikovsky benefited immensely from this training together with Zaremba that catapulted his musical career into being more professional through the acquisition of the necessary tools that were essential for him as a composer. This composer also received exposure to European principles that influenced him to think more about him being an international composer rather than just focusing on being known in Russia. Tchaikovsky experienced some hurdles during his study time at the Conservatory as Zaremba and the director of the institution, Rubinsten refused for his symphony to be performed unless he made some changes to it, but Tchaikovsky refused. Tchaikovsky argued that the two still viewed him as a student, which he did not agree to because he was sure that his composition was mature and fit for the stage as it was. Later, Tchaikovsky graduated and performed his first composition in 1868 without making the changes that Zaremba and Rubinstein had suggested. He later became a professor of music theory after being offered a job by Nikolai, who was Rubinstein’s brother, which he accepted because he had pressing financial needs. We will write a custom essay sample on Romantic Composer Presentation on Peter Tchaikovsky or any topic specifically for you Only $17.96 $11.86/pageorder now Tchaikovsky established himself in Piano concerto #1 in B flat Major, that later led him to compose excellent compositions such as The NutCracker (1892) and The Sleeping Beauty (1890) (Haase 946). Tchaikovsky had always had a passion for opera as he used to attend opera theatres that later influenced him to develop and perform his first ever opera known as The Voyevoda in 1869 after the success of the First Symphony the previous year. Through his Piano concerto #1 in B flat Major, Tchaikovsky was able to compose incredible instrumental pieces that portrayed the exemplary talented he had. After The Voyevoda, Tchaikovsky composed the Oprichnik, which was performed at Maryinsky in 1874 at Saint Petersburg. However, the Vakula the Smith did not receive a warm reception in comparison to other of his compositions, but this did not deter him from making more music (Jaffe 249). Symphony #3 in DMajor, which Tchaikovsky composition of 1875 made him receive many acclamations that later paved w ay for his tour of Europe in the same year. The tour included the performance in cities such as London, Paris, Prague, Berlin, Hambrurg, and Leipzig. In 1887, Tchaikovsky had overcome hi s fear for conducting and conducted the Cherevichki opera that propelled him for his later success. The Swan Lake and the Francesca da Rimini composition Tchaikovsky completed them in 1876, two years before he resigned from the Moscow Conservatory so as to focus more on music composition.

The Problem Of Human Trafficking And Forced Prostitution

Sohel Ghimire Prof. Haven Abedin ENG 1301 10/05/2015 Taken â€Å"They may use my body but my mind is free. In my mind, I escape†- Gladys Lawson As said by the quote by Gladys Lawson, forced prostitution is a major crime happening in today’s world and a prostitute is different in her mind than we see her. Concerning the issue of human trafficking and forced prostitution, Pierre Morel has exposed a major crime in world through a movie Taken (2008). Starring with Liam Nelson as Bryan Mills who is a father and retired CIA agent with unreliable master of every skills, pocket-picking, impersonating, knife-fighting, sharpshooting, laser-eyed, karate fighting killing machine who can cleverly turn any moment of danger and handle it with strategy has changed the view of people around the world. The choreography and the sound from the beginning will persuade you to watch the movie till the very end. The movie starts with Mills remembering his daughter Kim’s (Maggie Grace) fifth birthday leading to her seventeenth birthday and gifting her karaoke box because she wanted to be a singer. Kim lives with her mother, Mills’s ex-wife. Her step-father who is a mega rich person gifts her pony. Mills’s found him ignored and leaves the birthday party as soon as he can. Mills gets a job offer from his friend to protect a major singer and on the way we see the movie’s first fight where he handles his job perfectly and saves the singer. He tells the singer that his daughter wants to be a singer and ifShow MoreRelatedHuman Trafficking : An Effective Solution1260 Words   |  6 Pages it. Human trafficking can play a deviating role on both the victim and their family. I want to inform you about the circumstances and the pain caused by human trafficking. Human trafficking is a broad issue and focuses on many areas of abuse and power over another human being. In order for me to inform you more about human trafficking and how to put a stop to it, (1) I need to inform the audience why these acts are done. I can show you how and why other humans do this to one another. (2) I wantRead MoreProstitution, The Act Of Prostitution1324 Words   |  6 Pages Prostitution, the act of â€Å"providing or receiving sexual acts, between a prostitute and a client, in exchange for money or some other form of remuneration† (Hock 557). The idea of exchanging sex for valuables has been seen since the beginning of human society; the first reported data about prostitution was reported around 3000 B.C.E in one of the first known civilizations, Mesopotamia (Caraboi and Fierbinteanu 362). Also, prostitution is often referred to as â€Å"the world’s oldest profession.† TodayRead MoreHuman Trafficking : Prostitution And Prostitution981 Words   |  4 PagesHuman Trafficking in Prostitution Prostitution, â€Å"Providing or receiving sexual acts, between a prostitute and a client, in exchange for money or some other form of remuneration† (Hock 557). The idea of exchanging sex for valuables has been seen since the beginning of human society. The first reported data about prostitution was reported around 3000 B.C.E in Mesopotamia, one of the first known civilizations (Caraboi and Fierbinteanu 362). Also, prostitution is often referred to as â€Å"the world’sRead MoreProstitution Is Legal For Human Trafficking1010 Words   |  5 Pagesâ€Å"Are you serious? Girls are not just objects, they are human beings just like everyone else.† That disgusts me, are the thoughts I was having when I saw that Thailand has a total of around three million sex workers in their country, and the number is increasing. Prostitution is legal but human trafficking is not. How can we make prostitution legal and then not expect is to lead to more human trafficking around th e world. Prostitution is the practice or occupation of engaging in sexual activity withRead MoreHuman Trafficking Is A Dangerous Crime1616 Words   |  7 PagesThere are so many problems in this world. Some of our world’s problems are discussed in the media everyday, for example: gas prices or politics. Some of our world’s problems go unnoticed. A problem that seems to go unnoticed that is a worldwide epidemic is human trafficking. Have you heard about human trafficking? Human trafficking is the illegal movement of people, typically for the purposes of forced labor or commercial sexual exploitation. Human trafficking is a horrible crime that more peopleRead MoreHuman Trafficking Has Become An Increasing Problem1402 Words   |  6 PagesAccording to Global issues, human trafficking is the illegal transportational trade in people for the purpose of servitude. Human trafficking has become an increasing problem around the world. It is seen as the modern equivalent to slavery. Ac cording to Arkofhopeforchildren.org, 600000 to 800000 women, children, and men are bought and sold across international borders every year and exploited for forced labor or commercial sex. 50% of those victims were estimated to be children. But in 2012 thereRead MoreProstitution Is The Oldest Profession922 Words   |  4 PagesWhen looking into Prostitution women are usually thought to be the lowest form a part of the human species, people make assumptions as to why a women would even bother with the idea of subjecting herself to harsh treatment by others, people often correlate the idea of prostitution with human trafficking. That each of these categories are of association, prostitution is â€Å"the practice or occupation of engaging in sexual activity with someone for payment.† While human trafficking is â€Å"the illegal movementRead MoreWorld History And Geography : Human Trafficking1414 Words   |  6 PagesHistory and Geography November 20, 2015 Child Trafficking According to Global issues, human trafficking is the illegal transportational trade in people for the purpose of servitude. Human trafficking has become an increasing problem around the world. It is seen as the modern equivalent to slavery. According to Arkofhopeforchildren.org, 600000 to 800000 women, children, and men are bought and sold across international borders every year and exploited for forced labor or commercial sex. 50% of those victimsRead MoreSex Trafficking As A Crime And The Legalizing Of Prostitution1389 Words   |  6 Pages Sex Trafficking as a crime and the legalizing of prostitution Sex trafficking is defined as forced labor or human slavery. Prostitution is defined as the act of offering one s self for hire to engage in sexual relations. Sex trafficking is a severe problem globally, even right here in the United States. While any form of slavery is unjustifiable, human trafficking has been going on for centuries. However, increased awareness of this issue has brought more mindfulness to the situation andRead MoreIs Prostitution A Crime?968 Words   |  4 PagesWhat Is Prostitution? Prostitution is where people engage in a sexual activity with someone else for money. The whole subject of prostitution is full of ambiguities and hypocrisies; we generally think of the transfer of money as the element that makes prostitution a crime although money plays a subtle part in all sorts of sexual relationships. We define prostitution as systematic sexual violence and oppression against women and girls. The definition of prostitution includes not only the exchange

The family must be patient in waiting Free Essays

Addiction is a grave dilemma that cannot be ignored. The more the addiction is denied, the more problem it poses not only to the addict but to the family as well. Counselling is one possible solution on how to approach problems such as addiction. We will write a custom essay sample on The family must be patient in waiting or any similar topic only for you Order Now However, in counselling, patience is needed. The family must be patient in waiting for the slow but sure change that comes with counselling and also patience for the addicted family member. It will take some time for counselling to take effect and it is a continuous process. Counselling is defined collectively as a process of exploring an individual’s life that pertains to the problems causing emotional pain or frustrations while focusing on improving his or her psychological well-being in such a way that the client will be able to reach their full potential after the program. An alcohol and drug counsellor deals with the issues that could have caused the addiction for the individual. Before the actual counselling begins, the counsellor has to be able to gather apt and suffice data and information regarding the past and the present condition of the individual that needs counselling. Assessment or getting the basis data from the client for treatment is one of the methods used in counselling. Upon entry into the program, a safe and trusting environment has to be established and then determining the problem to be worked on follows. In determination of this problem, counselling has to involve assessment. Assessment involves gathering pertinent information and data about the client. Some methods that counsellors use for assessment include qualitative techniques, testing, behavioural evaluation and checking of past records, among many others. The data gathered by the counsellor is then interpreted to be able to formulate a hypothesis or a diagnosis regarding the client’s condition. However, assessment is not just a one-time affair. Assessment should be progressive and all through out the program to ensure that there has been an improvement in the client. Because counselling is continuous, so is the assessing of the client. This can be of help to the treatment because whatever the client is feeling as of the moment may change throughout the course of the counselling. The objectives that the client has agreed to meet upon today may have to be changed as the days go by either because of progress or by retreat. In addition, there might be new problems that emerged as a result of the few therapeutic sessions that took place already or there might be fewer problems than when the first assessment occurred. As aforementioned, the assessment of the client can also be used as a basis for progress. Another helpful tool in assessing the client is collecting and examining the client’s past records. This is because when only the client is interview and assessed, he or she may not be aware of the past problems or issues that he or she was suffering from and in turn may hide this from the present counselling. In addition, these records may be able to assist the current counsellor on what the previous treatments done to the client were not able to work, so that the counsellor would not invest time and effort in it. In addiction counselling, the vital assessment tools that are to be conducted on a regular basis are the urinalysis and breath analyzer tests, in addition to the self-reports addictive behaviour. The Addiction Severity Index or the ASI, is an interview that quantifies the seven addiction-related areas which are drug and alcohol use, medical, family/social, psychiatric, legal, and employment/support troubles. As soon as the counsellor has figured out what his actions or plans are, the client can now be engaged in the program. It is important that the counsellor and the client have some sort of contract or even a verbal agreement on what they both plan to achieve at the end of the treatment program. By doing so, the commitment and the expectations are both laid out in the open. Once the goal has been identified and the client and counsellor agreement is committed into achieving it or least trying to, an exploration process is started upon by the counsellor. The counsellor will explore on the different approaches that he or she can take to attack the problem presented in front of him or her. There are a lot of solutions and interventions that the counsellor can implement but he or she should be careful in choosing it. The factors that he or she should consider would be the ones that he or she was able to find out from the previous assessment that he or she made. Sometimes, to get a second opinion, the counsellor can also seek for a brainstorming session with his or her colleagues, albeit the identity of the client is not freely shared for confidentiality purposes. When the exploration process is done and the counsellor has devised an approach on the problem, he can now choose from the solutions on hand. However, choosing one method or one solution now does not mean that he cannot alter this in the process. Tweaking the approach per client’s need may be necessary, but it will always be the call of the counsellor to do such a move. How to cite The family must be patient in waiting, Essays

How Electricity Works Essay Sample free essay sample

Electricity is a signifier of energy. Electricity is the flow of negatrons. All affair is made up of atoms. and an atom has a centre. called a karyon. The karyon contains positively charged atoms called protons and uncharged atoms called neutrons. The karyon of an atom is surrounded by negatively charged atoms called negatrons. The negative charge of an negatron is equal to the positive charge of a proton. and the figure of negatrons in an atom is normally equal to the figure of protons. When the equilibrating force between protons and negatrons is upset by an outside force. an atom may derive or lose an negatron. When negatrons are â€Å"lost† from an atom. the free motion of these negatrons constitutes an electric current. Electricity is a basic portion of nature and it is one of our most widely used signifiers of energy. We get electricity. which is a secondary energy beginning. We will write a custom essay sample on How Electricity Works Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page from the transition of other beginnings of energy. like coal. natural gas. oil. atomic power and other natural beginnings. which are called primary beginnings. Many metropoliss and towns were built aboard waterfalls ( a primary beginning of mechanical energy ) that turned H2O wheels to execute work. Before electricity coevals began somewhat over 100 old ages ago. houses were lit with kerosine lamps. nutrient was cooled in refrigerators. and suites were warmed by wood-fired or coal-fired ranges. Get downing with Benjamin Franklin’s experiment with a kite one stormy dark in Philadelphia. the rules of electricity bit by bit became understood. In the mid-1800s. everyone’s life changed with the inventionof the electric visible radiation bulb. Prior to 1879. electricity had been used in arc visible radiations for out-of-door lighting. The lightbulb’s innovation used electricity to convey indoor illuming to our places. To work out the job of directing electricity over long distances. George Westinghouse developed a device called a transformer. The transformer allowed electricity to be expeditiously transmitted over long distances. This made it possible to provide electricity to places and concerns located far from the electric generating works. Despite its great importance in our day-to-day lives. most of us seldom stop to believe what life would be like without electricity. Yet like air and H2O. we tend to take electricity for granted. Everyday. we use electricity to make many maps for us — from illuming and heating/cooling our places. to being the power beginning for telecastings and computing machines. Electricity is a governable and convenient signifier of energy used in the applications of heat. visible radiation and power. An electric public-service corporation power station uses either a turbine. engine. H2O wheel. or other similar machine to drive an electric generator or a device that converts mechanical or chemical energy to electricity. Steam turbines. internal-combustion engines. gas burning turbines. H2O turbines. and wind turbines are the most common methods to bring forth electricity. Most of the electricity in the United States is produced in steam turbines. A turbine converts the kinetic energy of a traveling fluid ( liquid or gas ) to mechanical energy. Steam turbines have a series of blades mounted on a shaft against which steam is forced. therefore revolving the shaft connected to the generator. In a fossil-fueled steam turbine. the fuel is burned in a furnace to heat H2O in a boiler to bring forth steam. Coal. crude oil ( oil ) . and natural gas are burned in big furnaces to heat H2O to do steam that in bend pushes on the blades of a turbine. Today. the United States ( U. S. ) electric power industry is organized to guarantee that an equal supply of electricity is available to run into all demand demands at any given blink of an eye. An electric generator is a device for change overing mechanical energy into electrical energy. The procedure is based on the relationship between magnetic attraction and electricity. When a wire or any other electrically conductive stuff moves across a magnetic field. an electric current occurs in the wire. The big generators used by the electric public-service corporation industry have a stationary music director. A magnet attached to the terminal of a rotating shaft is positioned inside a stationary conducting ring that is wrapped with a long. uninterrupted piece of wire. When the magnet rotates. it induces a little electric current in each subdivision of wire as it passes. Each subdivision of wire constitutes a little. separate electric music director. All the little currents of single sub divisions add up to one current of considerable size. This current is what is used for electric power.

Reformations Of School Essay Example For Students

Reformations Of School Essay Education plays a fundamental role in the development of any nation. History is witness that those nations who did not recognized the importance of education were doomed, and education played a key role in the success of the developed nations. A successful country like America faces many challenges regarding education. Some of these challenges are: how to better achieve educational opportunity, and to find ways to deal with such problems and educational dilemmas for American children. To find the answers and solutions to these problems we can not ignore the dialogue of reforming of schools, instead, new ways of education, restructuring of American schools, and recommendations to improve might be the only answer to these problems. In the following paragraphs, problems like weak curriculum and poor standards in the schools have been identified, and recommendations have been made to eliminate these problems. Also the problems and errors regarding the distribution of funds by the government for the schools have been addressed, and recommendations have been made that these funding should be distributed equally and accordingly to the states. The federal government should take this issue more seriously and assist the states on a greater level. It is a very sad fact that even now when we have entered the 21st century, a first world country like America which is supposed to be a role model for the rest of the world is facing the problem of poor standards in their schools such as goals, expectations, and requirements. There is a great contradiction on peoples standards vs. the schools standards. People set high standards that are very hard and sometimes impossible to achieve by students and teachers, whereas some schools do not match these standards and even pass kids who cannot read or have poor educational skills. In order to have high academic standards there has to be high performance in public education systems. The system needs to be changed fundamentally. Teachers can play an important role and should come together on a common platform to achieve a common goal and that is the improved quality of education. Good communication between school, school boards, and school administration is very important, so teachers can be heard and listened to. School should only hire highly qualified and proficient teachers. Students are usually introduced to a weak curriculum, most of the times they end up taking nonacademic courses than academic. School days are very short and because of poor standard in teaching students lack the opportunity to learn material in efficient ways. Some of the recommendations to make the system more efficient are to increase the number of days in school year, students should be allowed to take special courses and they should not be restricted to stay in general educational programs only. To make the curriculum strong it should include the maximum number of required academic courses. The requirements have to be very content. There has to be tougher disciple and smaller classes in order to eliminate the problem. Policies and programs should be controlled, and counselors should have to have control over curriculum, and how the teaching occurs. Other recommendations to improve education include strong leadership by principals of school. Along with the teachers proficiency in the area of teaching, there has to be staff harmony. To motivate teachers toward these changes, their school life style has to be upgraded too. Teachers should have their own office their own phones and better working conditions and attractive salaries. State should get greatly involved in the public education as well. Graduation requirements for students should be set by the state, and local districts should also have the ability to control schools. Local counselors should be given more authority and they should be authorized to hire or fire principals. Parents with low incomes who are unable to give their children basic school education should be assisted financially, and children should have more freedom to communicate and interact with teachers. Groups in the school should be more flexible depending on the students abilities. House On Mango Street 2 EssayThe same teachers should stay with a group of students for two or three years so they have a better chance to learn the weaknesses and strengths of the students, and it is easy for them to help the students along the way. Middle schools should be in the separate buildings. Efficient high schools should be encouraged and assisted in their efforts whereas the ones who are doing poor as far as standards are concerned should be shutdown. All the mentioned recommendations of high standards, comes the high prices. Financial issues cannot be ignored in the real world. All these reforms and the implementations of new ways of educations are possible if the financial obstacles are taken care of. Currently funding for schools comes from three different sources: it comes from districts, state, and federal government. 40% to 60% comes from district or property taxes, 60% to 40 % comes from state taxes, and 5% to 15% comes from federal taxes. In some states there is five times as much spending on students in some school districts as in others $15,744 versus $2,932 during 1994-95 in Illinois, for example by Patricia Albjerg Graham, article#1. If we observe the above data, it is very noticeable that federal government is playing a less active role in financing the education. One way to provide high quality of education is that federal government should get more involve with the current schooling system. Parents in general public can play their part and instead of criticizing the present system, they should elect the candidates in the government who give higher priority for the education and reserve more funds for the improvement and reforming of the school systems.